Data protection / Declaration on the duty to inform
The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the legal provisions (DSGVO, TKG 2003). In this data protection information, we inform you about the most important aspects of data processing within the framework of our website.
If you contact us using the form on the website or by e-mail, the data you provide will be stored by us for six months for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.
We would like to point out that for the purpose of simplifying the shopping process and for the subsequent processing of the contract, the IP data of the connection owner are stored by the webshop operator within the framework of cookies, as are the name, address and credit card number of the purchaser.
In addition, the following data will also be stored by us for the purpose of processing the contract: Name, address and e-mail address. The data you provide is necessary for the fulfilment of the contract or for the implementation of pre-contractual measures. Without this data, we cannot conclude the contract with you. No data is transferred to third parties, with the exception of the transfer of credit card data to the processing bank/payment service provider for the purpose of debiting the purchase price, to the transport company/shipping company commissioned by us for the delivery of the goods and to our tax advisor for the fulfilment of our obligations under tax law.
After the shopping process has been cancelled, the data stored by us will be deleted. In the event of a contract being concluded, all data from the contractual relationship will be stored until the expiry of the retention period under tax law (7 years). The data name, address, purchased goods and date of purchase will furthermore be stored until the expiry of the product liability (10 years). The data processing is carried out on the basis of the legal provisions of § 96 para 3 TKG as well as Art 6 para 1 lit a (consent) and/or lit b (necessary for the fulfilment of the contract) of the DSGVO.
Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser. They do not cause any damage.
If you do not wish this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases.
If cookies are deactivated, the functionality of our website may be limited.
We use Google Analytics and Zoho PageSense to analyse website usage. The data obtained from this is used to optimise our website and advertising measures.
Google Analytics is a web analytics service operated and provided by Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes website usage data on our behalf and is contractually committed to measures to ensure the confidentiality of the data processed.
During your visit to the website, the following data, among others, is recorded:
- Pages accessed
- Orders incl. turnover and products ordered
- The achievement of "website goals" (e.g. contact enquiries and newsletter sign-ups).
- Your behaviour on the pages (for example clicks, scrolling behaviour and dwell time)
- Your approximate location (country and city)
- Your IP address (in shortened form, so that no clear assignment is possible)
- Technical information such as browser, internet provider, terminal device and screen resolution
- Source of origin of your visit (i.e. via which website or via which advertising medium you came to us)
This data is transferred to a Google server in the USA. Google observes the data protection provisions of the "EU-US Privacy Shield" agreement.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID that can be used to recognise you on future visits to the website.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remain stored in aggregated form indefinitely.
If you do not agree with the collection, you can cancel it with the one-time installation of the Browser add-ons to deactivate Google Analytics prevent.
The Zoho PageSense tool, provided by Zoho Corporation, 4141 Hacienda Drive Pleasanton, California 94588, USA, helps us to find vulnerabilities on our website by analysing user behaviour and providing us with this user data in an anonymised form that complies with data protection regulations.
With regard to your data stored by us, you are generally entitled to the rights of information, correction, deletion, restriction, data portability, revocation and objection. If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to us [firstname.lastname@example.org] or to the data protection authority.